News & Trends
Shaving Carbon Usage to Zero, Via Data
Organizers of the MIT Sustainability Summit 2023 at the Massachusetts Institute of Technology used a food categorization tool to help ensure the event was carbon neutral.
Event Marketers, Get Specific — or Don’t — With Your Messaging
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.
A Guide to New Technologies for Event Professionals
Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.
Taking Carbon off Event Menus
Meeting planners and venues have worked to reduce food waste, source local ingredients, reduce plastic use, and compost what’s left over. How are they moving the F&B sustainability needle in 2023 and beyond?
How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
Yup, I’m Crocheting During This Zoom Call
I’m also paying better attention, and neuroscience backs up that fact.
Is AI Putting Our Humanity at Risk?
As thousands of tech leaders urge a pause for the development of advanced artificial intelligence, we look back at an earlier call for prioritizing human connection.
SocialOffset: An Alternative to Destination Boycotts
The new initiative enables groups meeting in destinations whose policies don’t align with their values to offset their spending in that state by supporting charities that do.
Creating Empathetic Events
Empathy in design is what takes audience experience to the next level.
Is Event Technology Prepared for Another Pandemic?
Three event executives discuss strategic challenges for international business events — including whether event technology is better positioned to handle another public health crisis that requires events to return to digital-only experiences.
GMID in New Orleans: Spotlighting the Destination’s Role in Successful Events
New Orleans & Company rolls out the red carpet for professionals from the business events and related industries on Global Meetings Industry Day.
Powered by a Multi-Channel Marketing Approach
WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.