PCMA curates all the business events industry news you need to stay informed and get ahead in your professional and personal life. We find compelling, relevant articles from a broad range of sources that cover topics of interest to the business events industry. Learn about workplace, industry, national and international trends that keep you on the inside track.

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LATEST NEWS & TRENDS

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woman typing on laptop with C)2 and other environmental icons floating around hands

Shaving Carbon Usage to Zero, Via Data

Organizers of the MIT Sustainability Summit 2023 at the Massachusetts Institute of Technology used a food categorization tool to help ensure the event was carbon neutral.
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Event Marketers, Get Specific — or Don’t — With Your Messaging

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.
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technology concept art

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.
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Vegetable dish served by ExCel London hospitality

Taking Carbon off Event Menus

Meeting planners and venues have worked to reduce food waste, source local ingredients, reduce plastic use, and compost what’s left over. How are they moving the F&B sustainability needle in 2023 and beyond?
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Michelle Russell and Joe Colangelo sit on stage for Convening Leaders23 session

How Marketers Use Data to Create More Successful Events

A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
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closeup chrocheting hands

Yup, I’m Crocheting During This Zoom Call

I’m also paying better attention, and neuroscience backs up that fact.

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