A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.

WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.

Destination Canada partnered with TED on a first-of-its-kind initiative tied to the DMO’s global brand strategy to put Canada on the map as a destination that inspires openness.

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

Event personalization helps create inclusive spaces built for everybody where ‘all roads lead to belonging,’ says Naomi Clare Crellin, founder of Storycraft Lab.

Psychologist Geoffrey L. Cohen, author of Belonging: The Science of Creating Connection and Bridging Divides, offers insight into why belonging is vital to our wellbeing — and how to cultivate it at events so attendees keep coming back.

A networking expert and a meeting organizer share their ideas about networking at events, and how to make everyone comfortable while doing it.

Sara Fellows, director of social media at mdg, shares her thoughts on the top social media sites to promote events for Convene’s annual Events Industry Forecast.

A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.

In an experiment, a meeting session using the Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.