Event Strategy & Design
SocialOffset: An Alternative to Destination Boycotts
The new initiative enables groups meeting in destinations whose policies don’t align with their values to offset their spending in that state by supporting charities that do.
Creating Empathetic Events
Empathy in design is what takes audience experience to the next level.
How the Metaverse Can Solve the Limitations of Physical Events
Yaron Lipshitz, CEO of event-tech company Allseated, on the business application of the metaverse to events.
What Exactly Is the Metaverse? Here’s One Expert’s Take.
Entrepreneur and academic Tommaso Di Bartolo, speaking at Convening Leaders 2023, tackled the metaverse questions many in events are asking.
Beyond the Event: Leaving a Legacy for Liver Health
The Iceberg video series shares how the International Liver Congress extended the impact of its London event last year.
How Event Destinations Are Facing the Crime Challenge
With meeting professionals making safety and security a top priority for their events, destinations are finding innovative solutions to augment public safety programs.
Strategies to Boost Your Event’s Digital Revenue
At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.
Transforming Your Events Business Model
At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.
Business Events and Air Travel — a Climate Conundrum
At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
Back to the Future: Revisiting Event Planner Predictions From 2012
A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base.
A Master Class on Forgiveness — and How to Hold a Virtual Session
The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.